Major campaign launched to encourage the nation to 'Love Water'
Date published:
July 31, 2019
The British public are being asked to help the country protect water resources for future generations as part of a major campaign launched today by more that 40 environmental groups, charities, water companies and regulators.Clean, healthy and readily available water is essential for health and wellbeing, as well as economic growth, but as the climate emergency and population growth put increasing pressure on the water environment, the UK is facing hotter and drier summers and an increased risk of water shortages.Read the full campaign here


More from the water sector
Find out how the UK water sector is informing, innovating, and influencing change
Future Water Awards 2026 – Nominations now open
Celebrate excellence in the UK water sector by nominating outstanding individuals and organisations for the 2026 Future Water Awards, recognising emerging talent, people, and above-and-beyond contributions.
WWT’s Drinking Water Quality Conference 2026
The WWT Drinking Water Quality Conference is back for its 11th edition, bringing together water quality leaders on 30 June – 1 July in Birmingham, to explore the latest developments in the drinking water sector, amid potential regulatory shifts.
Join WWT’s Drinking Water Quality Conference 2026 in Birmingham, 30 June - 1 July, exploring PFAS, regulation and innovation.
CEO Blog: If people can’t read It, why are you still writing it?
Infrastructure sectors often rely on complex jargon that excludes the public. With the UK’s average reading age at nine, clear, simple, and visual communication is essential to build understanding and trust.
UK utilities must simplify communication: with an average reading age of 9, jargon erodes trust. Plain English and visual storytelling can bridge the gap.
