Horton Hears..."they can't read it, so why write it?"

Hear from our CEO, Paul Horton on how the average reading age is 9 years old and why the sector should rethink language to make it more accessible.

In the water sector, we are comfortable with complexity. We speak the language of "asset management periods," "catchment strategies," and "parts per billion." We view these terms as precise and professional. But new research suggests that for a vast majority of the public, this language isn't just confusing - it’s a wall.

Join the webinar to hear insights and join the discussion.