Major campaign launched to encourage the nation to ‘Love Water’

The British public are being asked to help the country protect water resources for future generations as part of a major campaign launched today by more that 40 environmental groups, charities, water companies and regulators.

Clean, healthy and readily available water is essential for health and wellbeing, as well as economic growth, but as the climate emergency and population growth put increasing pressure on the water environment, the UK is facing hotter and drier summers and an increased risk of water shortages.

Read the full campaign here